Aqueous Lip Gloss
A water-based gloss that solves the category's main objection: stickiness. Colour pigments are dispersed in an aqueous gel, so the gloss feels weightless, shines like glass and never glues lips together — a formulation that performs especially well with gloss-first, younger audiences.
Why buyers choose this format
- Zero tack and a weightless feel on the lip.
- Glass-like shine without wax heaviness.
- Humectant base that hydrates while it colours.
- Applicator and shade library available for sampling.
Private label customization
Choose pigment loading, shine level, flavour and applicator. Sheer, milky and saturated finishes can be developed on the same water-gel platform to keep your line coherent.
Quality and compliance
GMP filling with microbial and stability testing, plus seal-integrity checks. Documentation supports EU CPSR and US market entry.
Typical projects
Common projects: a water-gloss line of eight sheer shades for a gloss-first brand, or a clear version positioned as a hydrating topper for matte lipstick.
Start your private label project
Share your shade references and packaging direction. We return a formula proposal, physical shade card and quotation within two business days.
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