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Multi-Effect Mascara
A mascara that combines volume, length and a conditioning claim in one formula, so brands can sell a single SKU against three benefits. The wax-to-polymer ratio keeps lashes flexible through the day, which reduces the flaking that drives one-star reviews.
Why buyers choose this format
- Volume, length and care claims from a single SKU.
- Flexible film with a low flake rate over twelve hours.
- Conditioning oils and peptides in the base.
- Brush options for volume, definition or a hybrid look.
Private label customization
Balance the three effects to your positioning, add lash-conditioning actives, and choose brush geometry. Tube and cap can be tooled to a custom silhouette for shelf differentiation.
Quality and compliance
GMP manufacturing with microbiological testing and preservative efficacy data. Documentation supports EU CPSR and US facility registration.
Typical projects
Common projects: one hero mascara carrying volume, length and care claims, or a lash-care version positioned with a serum as a two-step routine.
Start your private label project
Send your reference pigment or swatch photo and target palette layout. We reply with a press trial, shift samples and quotation within two business days.
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